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Writing an Effective Sales Letter
By Andy | June 26, 2007
I don’t know how many times I’ve read incredibly long sales letters for ebooks, software programmes, affiliate marketing schemes etc etc and wondered whether there is some magic formula that all internet marketers follow. Well, in actual fact it seems there is. Aurelius Tjin, a leading internet marketer from Australia, has written a very clear guide as to what you should include in a sales letter to make it effective i.e. sales generating. If you want some ideas and advice, this is definitely worth reading - there are some points I’ll be taking on board.
For me, I’ve always wondered why these letters are so long. More often than not, I read the first paragraph and then scroll down the entire page, skipping all the testimonials to look for a price. If I can’t find a good, clear price early on, I’ll often leave the site. Does anyone else do this?
Actually Aurelius, (I hope he reads this) I’d be really keen to get your comments on the statement that “all internet marketers know that a long copy will sell more than a short copy.”
Surely there has to be an argument for a more direct sales approach, with a shorter sales letter….. what do you think..?
Tag:copywriting sales
Topics: Sales, copywriting |
September 5th, 2007 at 5:46 pm
Hi there Andy,
You must be surprised that I found your blog post, huh?
Periodically, I surf the ‘net to find anyone duplicating my content and/or sites.
To answer your question about long copy vs short copy -
Short copy is used for catalogue sites, like Amazon.com - It would be near impossible to have a direct response type of salesletter for each of their products.
The reason why long copy works better is because the natural mentality of someone online is that they’re skeptical and don’t know who they can trust, especially people in the “make money” arena. So by having long copy, you’re explaining more about who you are, why they should believe and trust you and more about how your product/service can benefit them. What you need to do in your copy is remove skeptism and doubts from your reader, so eventually they’ll take on your offer.
Hope that makes sense to you.
Thanks for linking to my blog. Appreciate it.
Regards,
Aurelius Tjin
http://www.AureliusTjin.com