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The Bloggers Choice Awards - The Unsung Heroes (part 1)
By Andy | September 19, 2007
If you haven’t seen the Bloggers Choice Awards yet, now is the time to check them out. The awards are designed to reward the efforts put in by bloggers to provide interesting, valuable, funny, entertaining and down right ridiculous content on their blogs. They are here to show who is making an impact in the blogosphere, with numerous categories for all of the different types of blog out there. The most interesting of which, for me at least anyway, is the category of Best Marketing Blog.
If you check out this category you’ll see that as of today (18th September) there are over 750 blogs currently nominated, a number that will inevitably grow before the closing date of October 19th. You won’t be surprised by some of the top placed blogs at the moment, for example the excellent Copyblogger is up there at the top of the list, along with other high profile blogs like Seth Godin, Marketinghipster and a handful of others all with multiple nominations. I was surprised to find the mighty Ducttapemarketing sitting on a lowly two nominations.
But what I wanted to do was to look at the “marketing blog long tail” i.e. the many hundreds of well written bogs, with great content, but that haven’t received many or possibly any nominations at all. So I’m going to look at a handful of these “long tail” blogs with zero nominations and pick out a few you should read and possibly vote for.
So today I’m going to start with Sticky Figure.
This blog is currently languishing on page 83 out of 86 of the nominations with no votes. I was pulled in by the name of the blog and found the content to be well written and with some insightful advice for small business marketers. It’s a blog about making an impact but author - Steve Woodruff - also writes about his personal life.
The reason for highlighting this blog is mainly because of Steve’s association with the Branding Wire blog and an excellent case study for how to develop the brand of an IT services company. Nice work Steve. Oh and there’s an interesting crit of some branding that may be interesting to those currently working on logos, tag lines etc. I should also mention the Pageflakes Pagecast Steve’s setup that provides a host of excellent RSS feeds for everything in marketing (and is very similar to something I’m working on in Squidoo).
On to the next unsung hero then and the last for today - White Board Diaries .
This one instantly impresses with the choice of theme, the rather smart Subtle theme from Frazier Media. Of course that’s no reason to vote for a blog, the content is much more important. With White Board Diaries it seems the blog owner Ben Kelly has taken to the concept of conversation marketing, the idea that as marketers we are responsible for encouraging conversations between companies and their target customers. A nice concept and one that as a blogger I can really grasp, after all, every blogger strives for reader engagement. This is also something I see as a key component in the success of many of my clients, those who actually engage and listen to their clients. Ben writes some interesting strategy content also, for example his post on customers being more than just statistics.
Ben - looks like you could do with sorting out your permalink structure though..
OK enough rambling from me. Go and read these blogs and of course vote for them in the Bloggers Choice Awards. By the way you’ll see a badge in the sidebar that shows I have been nominated for an award so don’t be afraid to vote for me…..
Tag:blogging
Topics: Blogging |
September 20th, 2007 at 2:04 am
Wow - thanks, Andy, for the review and the kind words. Sometimes it’s lonely out here on the “long tail,” but it’s good to know that some folks still explore and find sites like StickyFigure.
September 20th, 2007 at 10:46 am
Hi there Steve. No problems, it can indeed be a lonely place the blogosphere. I admire the Branding Wire project by the way, great to see such professional advice handed out to real life businesses in need of help.
September 20th, 2007 at 10:54 am
if have just started out a new blog so this is something i definitely want to check out, thanks!
September 20th, 2007 at 11:05 am
please feel free to introduce your blog..
September 21st, 2007 at 3:06 pm
[…] 21st, 2007 by stevestickyfigure I got a chuckle of out this post, wherein Andy Bargery of Great Britain found the StickyFigure blog buried in an obscure corner of […]
September 21st, 2007 at 3:35 pm
Excellent Steve that’s the spirit and I love the diagram, wish I’d thought of that…
September 24th, 2007 at 8:46 pm
Man your Blog should win an Award! I have one but is in italian, so I was thinking about replicate all the content in a new blog in English so more people can visit it and Understand it! Thanks for share all this info
September 26th, 2007 at 9:47 am
Thanks very much!
Have you seen the free translation widgets available for blogs? Try this one for example:
http://www.lancelhoff.com/2007/08/28/wordpress-language-translator-plugin/