The value of blogging is increasing with every coming year, and if it used to be only for teenagers writing about their days, it’s not anymore. You can use it to promote your business and reach your target audience in the best way possible – using the power of the Internet. Every marketing manager will prove that your presence online is as valuable as your presence on the market. Blogging is a perfect way to improve your image online, and here’s why:
- It drives more traffic to your website.
- It helps you get more leads.
- It establishes your company as an authority.
- It gives you better results in the long run.
These points go in the right chronological order, making your business and marketing more prosperous and popular as the result.
First, by writing posts to your blog, you create more indexed pages on your website that you can later update. This will drive more people to keep visiting your site for new posts. If you don’t have a blog, not a lot of people will visit the pages of your website more than a couple of times. There’s no way you can update “About Us” or “Contact Us” pages a lot.
Besides, you can invite other bloggers to write for you, gaining some profit from that, and submit a business guest post once in a while yourself. This will help you get people go to your blog from other sources as well.
Second, a part of your existing and new traffic will become your leads. These are the people who interact with your blog and give you a part of their personal information. It’s then transferred to your sales team to work with.
Aside from writing engaging useful articles, you should add a call-to-action that will generate those leads. It can be an offer of a free ebook, an invitation to a free webinar or a sample of a product/free trial to a service you provide. Basically, a reader gets interested, leaves his or her email and name in a form, and voila.
There are more ways to generate leads, but call-to-action is one of the most popular.
Establishing as an Authority
Third, as you keep writing about the things in your niche that people may be interested in, answer relevant questions, and engage with your readers, you become an authority. More potential customers will visit your website to find guidance and ask for a piece of advice. This will improve your popularity and move your business and marketing to a new level.
Better Results In the Long Run
At last, your posts with valuable information will be there for long, so the number of views and people interested in your business will increase with time. So, if you look at the statistics in a year, you’ll be pleasantly surprised.
To improve the result even more, learn about SEO for blogs (search engine optimization). It will make your writing more appealing for search engines, which means people will see your articles more often as they will be higher on the results page.