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Online Marketing

Avoid these Five Mistakes to Succeed in your SEO Efforts

You probably know already the importance of search engine optimization (SEO) for the success of your business online. SEO helps in improving your search engine rankings, thus, helping you get more traffic to your site and possible sales. However, there is constant change in SEO and you have to keep …

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What is content marketing?

Many brands and SME’s are now partnering with search marketing agencies to help improve their online presence. With the digital world developing and more businesses going online, it’s becoming harder for each individual site to stand out on search engines. Search marketing is a broad industry that can help benefit …

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A Definitive Guide to Email Marketing

On 6th August 1991, the world saw a drastic change in the field of technology because it was the day when the World Wide Web was made public to the world. Since then everybody became familiar of the internet and its uses. And now is the era where every year …

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Make Instagram your social media friend: how to use Instagram for your business

Initially designed to be a standalone photo-sharing app, Instagram has become one of the most important social media platforms in existence. Instagram was purchased by Facebook in 2012, Instagram has become a vital tool for marketers. Today, more than 800 million people all around the world use Instagram every month. …

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Five Ways You Can Ace Online Marketing

Online marketing is becoming increasingly important for all types of businesses with the emergence of technology. Nowadays, customers are more likely to make purchasing decisions through the internet, whether this is researching your brand or enquiring about your products or services. What is great about online marketing is that it …

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Everything You Must Know About Direct Mail Marketing!

In a digital world, you are probably wondering if you should invest in direct mail marketing for your brand. Contrary to popular belief, direct mails are still relevant and are used as a medium of advertising by many known and established brands. In this post, we will talk about direct …

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Mobile Marketing Solutions – 6 of the greatest Causes of By Using This Marketing Solution

Nowadays there are many Mobile Marketing Solutions open to companies big and small and presently suitable towards the B2C (Business to Consumer) sector. In the following paragraphs we have listed just ten from the solutions which are available but almost all should be thought about included in an advertising and …

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Videos vs Blogs – Which Work Better?

Blogging and video-blogging (‘vlogging’) are extremely effective marketing strategies for brands which want to increase website traffic. It is not just brands and businesses which take advantage of them, though. Savvy individuals also understand the potential of blogs and vlogs and the importance they play in establishing yourself on the …

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5 Ways to Build Your Ecommerce Company’s Instagram Following in 2018

Though there are many different social media platforms a company can use to help build brand awareness and increase sales, Instagram is quickly becoming one of the most effective. In fact, approximately  800 million users access this network monthly, increasing your visibility just by using this particular platform. But how …

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An Online Marketing Checklist for Small Business Owners

Digital marketing paved the way for small businesses to get on equal footing against big companies. Right now, you don’t have to put up a brick and mortar shop to start a business, you can just create and rely on social media to get sales. In fact, today’s digital era …

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