Online marketing is important for your brand – Period. Contrary to what many people believe, the benefits of online or internet marketing are not limited to large companies and website alone. In fact, smaller brands and startups can gain more with the right approach. So, how can you plan an online marketing campaign? What should be the ideal marketing mix? Below are some quick pointers that may come handy.
Know your mix
Online marketing includes a number of different techniques, strategies and approaches, but below are the ones that must be a part of your marketing mix.
- SEO. When we talk about online marketing, a lot of people think about SEO, and rightfully so. SEO or Search Engine Optimization is one of the best ways to promote a brand without being too aggressive. This is an organic process and an ideal start to your digital marketing campaign, especially if you are low on budget or are just starting out.
- Adwords/PPC. Much like SEO, PPC or Pay Per Click is one of the critical components for marketing. Adwords and paid marketing through Facebook ads come handy when you are trying to win clicks and boost sales. Yes, this can be a costly exercise, but is extremely scalable too.
- Social media marketing. Everyone knows about the benefits of being visible on platforms like Facebook, Instagram and Twitter. You can go for a balanced approach in social media marketing, where organic content is used for your pages and ads are used to boost sales.
Also, there are other options such as email marketing and online reputation management, but right at the start, you just need these three components. If SEO and PPC go right, you will probably see a swift increase in both website traffic and sales.
How to get started?
Even a few years back, most brands preferred hiring their own team of marketing professionals, but that’s not prevalent anymore. Today, you can hire a company like Best Business Development, who can take care of your marketing mix without stretching the budget. They work around a set of pre-decided objectives and offer a range of services that’s scalable and affordable. You can always seek reports from the concerned agency, to know the track of your project. With online marketing, patience is extremely important, especially if you are not keen on extensive paid promotions. SEO is highly effective in increasing the presence of your brand, but you need to wait for at least two to three months to see that kind of sustainable change.
With online marketing, especially SEO and Adwords, getting your website on the top of Google rankings shouldn’t be a big concern. All you need is the right kind of effort. Take your time to evaluate the marketing agencies available for your project and ask for a quote. Check their previous work and clientele, so that you can know their work better. Online marketing is not a onetime thing, so you need to find an agency that can deliver realistically.