Whenever there is a stormy economy and/or approaching recession, consumers move more towards using online platforms for shopping where they get the best deals and bargains. Recent data has shown that the traditional media of marketing is declining in importance and many major corporations and companies are now choosing online tools for effective marketing strategies.
Looking at recent trends, internet marketing is all set to continue its rapid growth in this current year and also into the future. Internet marketing has taken over the advertising industry so if you are looking for a perfect internet marketing strategy, you can take help of marketing consultant Melbourne.
This form of marketing has become an essential tool for marketers for brand promotion and thus enhanced visibility. The scope of internet marketing is getting higher and higher, and the trend in the field of digital marketing is frequently changing, This means you need to know about the current trends to develop a solid digital marketing strategy.
Trend No. 1: Live video streaming or video marketing
Most companies are trying to reach current and potential customers by delivering them more information through videos or live videos, which makes information and content more realistic and interesting. Live video streaming has gained a lot of momentum in this year and continues to grow rapidly. It has become an effective tool to engage and interact with the customers and the trend is likely to continue for some time. To get more ideas about this, you can consult with marketing consultant Melbourne/
Trend No. 2: Unique Content
It’s true that for effective internet digital marketing you need to have unique and quality content. Bespoke content is the king of the digital world and will be there in future. When content stands out with unique quality, ideas, and creativity, it helps to engage and influence readers.
Trend No. 3: Artificial Intelligence
The latest technological developments have changed the face of marketing. With the changing technology, digital marketing is also changing. It’s expected that artificial intelligence will play an important role in the field of internet marketing. Many industries have adopted this technology – for example, live chat or chatbots for real-time communication with their customers.
Trend No. 4: Mobile Marketing
The latest devices like tablets and smartphones have changed the way that one accesses the internet. It’s been proven that most people in the modern world are now using mobile phones to access the internet. Smartphones have changed the way a consumer communicates and express feelings. As per the report, around 80% of people access the internet on their mobile phones. To accommodate, some business has started offerings separate mobile-friendly website. You can take help from marketing consultant Melbourne to know more about responsive web design that fits with mobile phones. No matter which way you choose, mobile marketing will stay here for a long period of time.
Trend No. 5: Augmented Reality (AR)
Augmented Reality has started gaining popularity among people. Consumers are showing interest to experience augmented reality concepts. That means marketers can take this opportunity in digital marketing. Augmented Reality is the future of internet marketing. No matter what type of business you have, internet marketing will surely help you to attract more customers toward your business. The marketing consultant Melbourne is there to guide you in this and will help you to enhance your business website’s visibility.