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Tips For Writing For The Fashion Industry

Are you looking to create content for the fashion industry? Well, knowing the writing process before jumping ship can help you create pieces that are not only relevant and informative but also interesting and engaging.

Writing fashion pieces requires creativity, but information can be properly portrayed without an ideal structure. In this read, we are going to outline the structure into several stages:

A) Planning- This stage involves considering the purpose, tone, audience, picking a topic and looking for ideas to portray.
B) Shaping- This involves deciding how to organize the content
C) Drafting- writing the initial piece
D) Revising- This stage involves revisiting the piece and writing additional drafts
E) Editing- Checking spelling, grammar, mechanics as well as punctuation is imperative.
F) Proofreading- This is simply going through the piece, checking any mistakes you might have missed.


Excellent pieces are designed for a specific purpose, tone, and audience in mind. The best way to start an article in the fashion niche is to pick a subject such as plus size corsets and research it in order to settle on how you can write it. As you learn about the topic, you ideally need to consider what you want to tell your audience about it. You need to have a proper understanding of the subject before communicating it to the audience.

As you logically think about the subject, you start to identify the main purpose of the statement. Noting down a purpose statement allows you to determine why you’re writing and what response you want from those you are targeting. The purpose statement can be used as a lead-in sentence to the outline or just the first few words of the article. It can be either direct starting with the purpose, or it indirect, drawing the audience into the subject with an attention drawing statement in front of the idea statement.

The Audience

Writing is always done with a certain group of readers in mind. The specific group of viewers of readers is known as an audience. It is advisable to answer these questions when profiling a group of readers:

1. Who will read the message?
2. What’s the relationship between you and the readers?
3 What does the audience know regarding the topic?
4. What is their reading style?

Who will Read Your Piece?

When researching and writing, you should be specific regarding your audience. Picture them in your head as you sit down to draft. Of course, you cannot be able to label a specific name regarding them, but you can create a general profile about them. The profile should include these elements: age, occupation, culture, background, needs of the readers, the rapport you have with them as well as their expectations. You should always tailor your message to meet the needs of your readers.

What’s Your Relationship With Your Readers?

Different messages show diverse relationships between the writer and the readers. If you pay close attention to TV hosts, they speak to the audience as if they’re speaking to long-term friends. A conversational approach is crucial when it comes to addressing a group of viewers. However, a letter informing investors of an annual meeting shows a very different relationship. The audience is usually strangers to the writer.

What do Readers Know About the Topic?

To properly connect with your readers, it’s important to know about their level of knowledge regarding the niche or subject. Audiences tend to range from having barely any knowledge to experts in the niche. Your priority should be to determine where the audience’s level is and then create content that fits their level of comprehension.

What is The Reading Style of Your Readers?

Not every post is read in the same way. A person may read a piece of fiction slowly, with an aim of absorbing everything and being immersed into the plot. However, the same individual may quickly go through a newspaper article, just catching the highlights.

If the piece you’re writing is one that you expect the audience to skim or scan, then state the purpose of the message as direct as possible, as a heading or in the first part of the article. Also, be concise with the writing to enable the writer to find important information quickly and efficiently.

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