The auto industry is an exciting and challenging space to compete in. Technological innovations have transformed automotive marketing and the entire auto industry. If you are looking for ways to boost your auto marketing, you must understand how digital marketing solutions can be implemented and how traditional media can still be used.
Automotive marketers are always looking for innovative ways to take hold of buyers in both the short-term and long-term selling cycles with goals to boost brand awareness. Below are some helpful automotive marketing tips to boost your efforts:
Build a Customer Persona
Building a customer persona will help you understand your local customers. Use analytics sources and demographic data to aggregate data including age, homeownership, gender, age, and more. With analytics tools, you can collect customer data from website visits. Anyone can access online analytics sources if they have an up-to-date web presence. Consider using Google Analytics because this free platform lets you measure customer data on your own website. You can use this data for targeting ads towards specific customers online.
Build and Boost your Online Presence
People who are planning to purchase a car or have their vehicle fixed or customized can begin their journey online. They get referrals from their social media friends, Google auto repair services, or check out directories of car dealers. Thus, if you have a strong online presence, you will get found by these people. Make sure you have a working website, a blog, social media business pages, and an email marketing list optimized with keywords that customers might use when searching for your business. Also, ensure people can easily contact you through these channels.
Build Relationships with Others in the Industry
If you are offering car repair services, ensure local dealerships are aware of your availability. Word of mouth referrals from dealerships can boost your repair or customization business. Also, a strategic partnership with a dealership or rental company can bring people into your car wash business. Focus on building as many connections as you can with other businesses in the auto industry.
Prioritize Good Customer Service
Ensure your physical presence and customer service is as high as your web presence. More than 50% of customers would choose to purchase a car from a dealership that provides a preferred experience even if they have high prices. Ensure your sales reps are knowledgeable and relatable as well as can bank on your marketing efforts’ success.