How to Successfully Run a Direct Mail Marketing Campaign
Direct mail is an effective and affordable way to significantly increase your business leads. Most types of advertising do not work, are not trackable, and are usually a waste of money. But, direct mail is inexpensive, trackable, and measurable. Regardless of the type of business you are running, you need to generate leads. Direct marketing is an excellent way to have a predictable number of leads that come into your pipeline every week or month for a low cost. To create a successful direct mail marketing campaign, consider the expert tips below:
Know what you are Trying to Achieve
Determine what you want to accomplish with your direct mail marketing. Are you looking to reach new customers or a specific segment you have not entered before? Are you looking to engage with previous customers in the hope that they will buy from you again? Are you launching a new product or service? It is important to understand what you want to achieve with your campaign so you can set realistic goals.
Know your Target Audience
Knowing your audience will help you ensure that you send out direct mails to the people who need your product or service. When the right people get your mail, they will respond right away. Get to know your audience by looking at what has prompted them to respond before, whether it was advance access to new products or discounts. By understanding your audience, you will know who to send out your mails to.
Create a Mailing List
Begin with your internal house list of continuing clients. Consider tidying up the list a bit and ensure you have accurate and correct data. Focus on segmenting off your very best customers and analyze what they have in common. You might want to prioritize geography, demographics, or company type or size. This will help you get started with building a good mailing list of possible clients and customers. Consider checking out the mailing lists for sale at US Presort.
Create a Message
After defining your own selling proposition, concentrate on making a message that sets you apart from your competitors. You may want to tell your audience about your strengths such as pricing, convenience, customer service, technical knowledge, appeal to a particular demographic group, and attention to detail. Just ensure you emphasize how you will solve the problems of your customers and make their lives better. Create a message that flows well into a good direct mail letter which features your offerings clearly.