There are plenty of businesses around that do not offer their services internationally or nationally, with their target audience within a set area. If this is like your company and you need some assistance with your local marketing, there is plenty of help available. If you are looking to start a marketing campaign for your local area to increase your sales and leads coming through your website, below are some tips to help you get started.
Create A Google Business Account
If you do not already have one, you will need a Google My Business (GMB) account, which will display your company in the local listings of the search engine and the maps. You must get the information in your GMB account as accurate as possible, and users will be able to see many different aspects of your business, including:
- Opening Hours
- Email Address
- Telephone Number
- Products & Services
- Area Covered
- Google Customer Reviews
Ensure The Intent Of Your Content
You will also have to ensure that the content on your website reflects your business intentions and makes it clear the areas and services you provide. You will want to include some of the place names or postcodes of your service area and ensure that it is clear you are a local business looking to cater to the people’s needs within your service area. You may wish to trial content on your site and see the results, and if not want you wanted, you can then revise or replace the content till you get it right.
Build The Authority Of Your Website
There are different tools, such as AH Refs, that have created metrics to score websites, and AH Refs call one of their metrics DR (Domain Rating). You will want to increase your website’s level of authority and create excellent content that engages users to help with this, but there are other things you can do. You can build listing on directories that highlight your company and the services and products that you provide. You will want to ensure that the information matches your GMB account as closely as possible. Every directory listing and account you create must have a unique business description, which will ensure that it gets indexed by the search engines.
As a small business owner, you most likely have a lot on your plate with running your company’s daily operations. As such, it is often an excellent idea to outsource your digital marketing to a reputable agency that has experience within your sector and can help to drive traffic to your site that converts int sales. There are many excellent agencies from which you can choose, but you need to make your selection carefully as not all agencies are as good as each other.