Artificial Intelligence (AI), bots, chatbots, what does it all mean? How does it fit in with website development? Should you be using chatbots to add value to your website?
If you’re wondering what you can do to add value to your website, you may want to consider adding a chatbot, especially if you’re getting a new website created by a website development agency. A chatbot can:
• Improve a lead’s visit to your website
• Answer FAQs
• Offer 24/7 support
• Capture or even convert leads
However, they may not be necessary for every business, and they will need to be integrated by a professional website development company.
What Are Chatbots?
Chatbots, or bots, are computer programs that are designed and built to automatically engage with received messages, therefore an automation tool that chats with a user through a typical messaging interface.
Chatbots can be programmed to answer in a standard way to certain questions by identifying keywords and responding using the programmed set of responses. More advanced chatbots, such as Cleverbot, a chatbot that chats with real people, learns as it goes and adapts its responses, is an example of a machine learning bot.
What Benefits Do Chatbots Offer for Your Website?
Chatbots can offer websites a lot of value if programmed correctly, integrated well, and if it is even relevant for your business. Here are just some benefits that chatbots can offer your business:
They save time and money – a chatbot can save you the time and money you would spend getting employees to answer FAQ’s.
They can generate, and even convert, leads – chatbots can be developed to help your client with queries and then get their details, or for e-commerce websites, show them a product that they want and get them to purchase it.
They can offer visitors guidance – chatbots can improve the journey of the user by asking them certain questions and guiding them in the right direction using the answers. Question examples include: where are you located? What industry are you in? What are your goals?
They provide 24/7 support – a bot can ensure that your users are offered support around the clock, if your user is looking for assistance after hours, they can get their questions answered which will reduce frustration or prevent them from looking for answers elsewhere.
How Can I Get a Chatbot for My Website?
Chat to an expert from a website development company and find out whether your website is compatible with a chatbot. If not, don’t fret, you can get a new, improved website designed and developed with modern, best-practice structure and technique. Your website development agency can launch your website into the 21st century with a professional chatbot that will add value and support for your website visitors, around the clock.